• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

McDonald’s McDelivery - Hands

Award: Wood Pencil

Wood Pencil / Direct / Direct Mobile Phone Advertising / 2006

What would be the best place to communicate the phone number (1300-13-1300) of McDonald's delivery service aside from TV, print, radio and house-drops? The mobile phone, of course. Multimedia Message were sent to people using MMS-enabled phones spoofing the Nokia phones’ opening sequence of two hands coming together. Except in this case, one of the hands is seen holding and delivering a burger.

  • McDonald’s McDelivery - Hands
  • McDonald’s McDelivery - Hands
  • McDonald’s McDelivery - Hands
  • McDonald’s McDelivery - Hands

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again