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McDonald’s McDelivery - Hands

Award: Wood Pencil

Wood Pencil / Direct / Direct Mobile Phone Advertising / 2006

What would be the best place to communicate the phone number (1300-13-1300) of McDonald's delivery service aside from TV, print, radio and house-drops? The mobile phone, of course. Multimedia Message were sent to people using MMS-enabled phones spoofing the Nokia phones’ opening sequence of two hands coming together. Except in this case, one of the hands is seen holding and delivering a burger.

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