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Spam Recycling

Award: Wood Pencil

Wood Pencil / Direct / Direct Online Advertising / 2006

The EnBW Spamrecycler turns digital trash into digital art. Trash can be transformed into new energy. The world’s first Spamrecycler takes useless waste data and turns it into individual works of art. Anyone can experience how it works by sending their spam email to spam@spamrecycling.com. Afterwards you can load the artwork as a desktop wallpaper or display it as a printed picture. EnBW is Germany’s third-largest energy company and is a driving force for new ideas and technologies. The goal of the Spamrecycler concept is to attract attention and create affinity for the company and its energy mix, with an idea that makes viral distribution possible.

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