The idea is about the fact that only work that is technically perfect gets into D&AD. 'Great idea, appropriate idea, beautifully executed.' One therefore needs to be utterly obsessed with every minute detail of work if he/she wants to stand a chance.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.