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Award: Wood Pencil

Wood Pencil / Digital Crafts / Art Direction / 2006

The Brahma.com website design focused on the brand positioning 'living with effortless flair' that the diverse culture of Brazil offers, alongside its creativity and attitude. The eclectic mix of people creates a collage effect: rich, colourful and full of life. The Flash design, navigation and authentic soundtrack feed this vibrant Brazilian experience as the user moves between different vehicles of creativity featuring genuine grassroots of Brazilian artists and musicians. Audience participation features throughout to emphasize a culture of 'joining in.' The rough, handmade feel of the design echoes the improvised nature of Brazilian life.

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