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Balance Banner / Landing Banner / Lander Sky / Fleet Expandable / Drop Overlay

Award: Wood Pencil

Wood Pencil / Digital Crafts / Art Direction / 2006

Due to the advanced levels of fitness, initiative and determination, a career in the Royal Marines is unsuitable for the vast majority of people. This means that they always have an ongoing need to recruit more appropriate people to their organisation. A successful recruitment campaign featuring the strapline, “99.9% need not apply” runs across a wide range of media, including TV, cinema and print. The role for online advertising is to use the unique, interactive nature of the medium to really bring to life the physical and mental demands that make that thought so appropriate to the Marines. These adverts aim to provoke and challenge viewers.

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