• Loading…

Balance Banner / Landing Banner / Lander Sky / Fleet Expandable / Drop Overlay

Award: Wood Pencil

Wood Pencil / Digital Crafts / Art Direction / 2006

Due to the advanced levels of fitness, initiative and determination, a career in the Royal Marines is unsuitable for the vast majority of people. This means that they always have an ongoing need to recruit more appropriate people to their organisation. A successful recruitment campaign featuring the strapline, “99.9% need not apply” runs across a wide range of media, including TV, cinema and print. The role for online advertising is to use the unique, interactive nature of the medium to really bring to life the physical and mental demands that make that thought so appropriate to the Marines. These adverts aim to provoke and challenge viewers.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again