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Big Ideas Come Out Of Big Pencils

Award: Graphite Pencil

Graphite Pencil / Digital Crafts / Art Direction / 2006

Leo Burnett believed that big ideas come from big pencils, an icon familiar to all Burnetters. On this dynamic site, the pencil becomes your cursor leaving a trail as you explore the content docked to Leo's signature. Leoburnett.ca is built on a multi-dimensional, multi-layered black & white canvas offering users an organic and unstructured experience. As you interact with the site, you become an integral part of its creativity. Leo Burnett's culture and creative are showcased in an engaging and unexpected way. Unique animated visual sequences introduce the work, while Leo's timeless quotes and speeches burst to life when rolling over an apple or star icon. Linear thinkers are accommodated with a more traditional set of navigation links along the bottom.

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