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ASICS Helsinki Lounge 05

Award: Wood Pencil

Wood Pencil / Branding / Brand Applications Branded Environments / 2006

During the World Championships in Athletics, Helsinki, an all-white, purist mini arena was set up on the top floor of the hotel. The guests could walk along three running tracks through a marathon gate into the arena. A giant, white cube above the ground was the center of interest. It acted as a projection screen for all shows such as the presentation of new products, press conferences and the celebration of successful athletes.

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