• Loading…

16 Palace Street

Award: Wood Pencil

Wood Pencil / Branding / Brand Applications Printed Material / 2006

16 Palace Street is a grade A office development situated in the heart of Victoria, London, SW1. We created a visual branding theme based around a character called 'Bob', an archetypal white plastic figure found in architects models. For the brochures six life size versions of 'Bob' in various poses were created. These were featured in the building photography to bring a sense of scale and proportion, just as these figures would in an architect's model. In the 'location' brochure, 'Bob' literally takes the reader on a tour around some of Victoria's amenities and attractions. For the launch party invite, a small architect's figure introduces the theme and white chocolate 'Bobs' make an ideal promotional gift.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again