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Catriona MacKechnie Packaging

Award: Wood Pencil

Wood Pencil / Branding / Brand Applications Printed Material / 2006

Bibliotheque Design created stationery and packaging for a lingerie store in New York's fashionable Meatpacking District. Catriona MacKechnie wanted a timeless, elegant and feminine identity. A redrawn version of 'Bodoni Poster' combined with a custom-made ligature between the c and k of MacKechnie, created a uniquely feminine marque. To add visual interest, each element was given its own photographic composition of flora, transparent, delicate and precious. This acted as a metaphor for lingerie, and gave a rich and varied visual palette.

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