• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Catriona MacKechnie Packaging

Award: Wood Pencil

Wood Pencil / Branding / Brand Applications Printed Material / 2006

Bibliotheque Design created stationery and packaging for a lingerie store in New York's fashionable Meatpacking District. Catriona MacKechnie wanted a timeless, elegant and feminine identity. A redrawn version of 'Bodoni Poster' combined with a custom-made ligature between the c and k of MacKechnie, created a uniquely feminine marque. To add visual interest, each element was given its own photographic composition of flora, transparent, delicate and precious. This acted as a metaphor for lingerie, and gave a rich and varied visual palette.

  • Catriona MacKechnie Packaging
  • Catriona MacKechnie Packaging
  • Catriona MacKechnie Packaging

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again