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Antz - Leaves

Award: Wood Pencil

Wood Pencil / Ambient / Guerrilla / 2006

To generate awareness of the film premiere of Antz on TV2, Saatchi & Saatchi New Zealand created an ambient stunt in a high foot traffic area in Auckland's Central Business District. This ambient idea ran every day for a week prior to the movie's premiere on New Zealand TV and drew big crowds. To remind people of the film, it was made to look like the ants were carrying the actual posters themselves.

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