Super Absorbent - Fountain
Award: Wood Pencil
Wood Pencil / Ambient / Guerrilla / 2006
In a tactical outdoor campaign to support in-store activities, the generic benefit of the absorbency of Scott Kitchen Towels was refreshed with innovative outdoor executions. More installation-like rather than conventional outdoor, they appeared in high traffic areas attached to water features commonly found in the newer malls and developments around the city.
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