New Blood Entry — Back to Yahoo
Yahoo! / 2025
The 2000s are back, and so is Yahoo. While Gen Z and Gen Alpha recognize the name, many don’t know what Yahoo truly stands for. To authentically reconnect with them, Yahoo launches an interactive digital treasure hunt that revives the excitement of the early internet.
Exclusive to Yahoo users, surprise banner drops featuring limited-edition Y2K items appear only when searching on Yahoo. This transforms everyday searches into a thrilling, reward-driven experience, encouraging users to engage with the platform. More than nostalgia, this activation positions Yahoo as a brand that makes exploring the internet exciting again.
