New Blood Entry — Beat This
Xbox / 2025
In today’s fast-paced world, every moment counts. Gamers are always looking for ways to challenge themselves, even during the smallest gaps in their day. The "Beat This" campaign by Xbox taps into this mindset by turning everyday waiting moments into opportunities to break speedrun records. Whether it’s a few minutes on the subway or a brief bus stop, gamers can scan a QR code to jump into the action and set new records. By turning wasted time into a competitive edge, the campaign encourages players to put their names on the leaderboard, make the most of every second, and leave their legacy in the Hall of Fame.
