New Blood Entry — Everything Starts With a Handmade Square
Morris & Co. / 2025
Morris & Co. seeks to attract Gen Z to its digital store while telling its rich story—an audience that values digital convenience over tradition. Our solution? “Everything starts with a handmade square”—a campaign that bridges tradition and technology through pixel art, an art form that represents metaphorically handcrafting within the digital world. Designed to resonate with Gen Z, the campaign extends into the digital world (stories, stickers, video games, Pinterest ads…), ensuring that Morris & Co.’s legacy remains relevant, engaging, and timeless for this new generation.
