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New Blood Entry — Nat & Emi Don't Do Bland

Award: Graphite Pencil

D&AD / 2025

Capitalising on Thai and Mexican food’s reputation for bold flavours, we created our own hot sauce business cards that delivers a literal taste of our message; “We don’t do bland”. We gave 50+ of our hot sauces to creatives and planted them in agency kitchens and creative hotspots. We also produced "Hot Take Hotline" an ask-us-anything series establishing us as industry thought leaders while reinforcing our brand's personality through valuable content.

Our goal is to bring the heat to agencies and the creative industry, injecting boldness and a fresh perspective into every project and make sure our work is always on everyone's lips.