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New Blood Entry — SkyWalker

Award: Wood Pencil

Sky / 2023

Sky offers a huge library of shows, and new ones just keep coming. But with more to watch, bingers move less and fall into unhealthy, sedentary behavior. And when they finish an episode or a whole season, they're never satisfied. They get a post-watch hangover. They want more.

SkyWalker is a new Sky app experience that lets you unlock exclusive content with the simplest form of exercise: walking. The right amount of steps will access behind-the-scenes clips, mini-episodes, and more—anything that will deepen your love for your favorite shows. So, you don't just get fit. You satisfy your cravings for content.

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