New Blood Entry — #GetItOffYourChest

Too often when people are asked how they are, the response is “I’m Fine.” Walkers with Comic Relief are encouraging the British public to open up and #GetItOffYourChest.

The first part of the social media campaign will be the release of a video exploring the impulse to wipe crumbs away from your chest. Why would you keep your problems weighing down your chest when you wouldn’t leave something as small as crumbs?

The second part of the campaign is the release of campaign posters on social media. With this release, Walkers will make some light-hearted admissions of their own in the hope that the public will do the same.