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New Blood Entry — Black Girls Got Game

Award: Wood Pencil

superunion & Black Girl Gamers / 2022

‘Black Girls Got Game’ is a sisterhood, powerhouse collective brand and campaign that showcases the Black Girl Gamers unapologetic, ambitious, and playful essence. We may play games, but we are on a mission to transform the narrative of the game towards inclusivity and diversity, one black female at a time. Game over! Our graphic-led campaign highlights that it is time to listen up and hear our voices, where we demand to be seen, heard, represented, and supported. We know our worth, now the gaming industry needs to get on our level! Our brand identity packs a punch and reflects the collective’s energetic nature – a loud, proud, and ubiquitous disruption taking over the streets with bold and vibrant graphics. Afterall, we have got game, we just happen to be black and female!