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New Blood Entry — Superunion & Black Girl Gamers

Award: Wood Pencil

superunion & Black Girl Gamers / 2022

Dedicated to empowering Black girls in gaming since 2015, Black Girl Gamers blossomed from a fledgling Facebook group to an international family of over 8,000 members.

We were tasked with the hefty challenge of putting a new twist on the award-winning groups’ branding and design while keeping true to the heart and wonderfully nerdy soul of BGG’s original branding.

With a striking color palette consisting of pinks and purples like “Power-Up Purple”, our campaign keeps to the brand’s original message by loudly and proudly announcing that femininity is badass.

By combining the original branding design with a variety of influences from cyberpunk and kawaii culture, we have devised a dazzling, colorful, geeked-out and chic-ed out campaign that’s sure to delight the hearts of any gamer.