New Blood Entry — Netflix Nights

Watching a film in another language requires more effort from the viewer, therefore we must provide an incentive that outweighs this difficulty. While Netflix currently offers an individually personalised service, they are yet to include live connectivity between viewers.


That's where Netflix Nights come in; weekly international film premieres, live every Friday.

By watching together online, viewers are offered an opportunity to be a part of a new global community on the Netflix platform. Netflix Nights allows users to react to the film content by leaving notes on the subtitles and deepen their understanding by talking to other viewers via live chat.

By starting conversations around authentic cultures within international film, stereotypes can be replaced with truer representations.