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New Blood Entry — Make This Message Disappear

Award: Wood Pencil

Google Fonts & HMCT / 2022

Make this Message Disappear is a campaign that aims to inspire individuals to reflect on the environmental impact of their commute and act to change their habits for the good of the planet. Each poster is printed with color-changing ink that reacts to chemicals in harmful air pollutants. The messages can be read when air quality is low and will fade as air quality improves.