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New Blood Entry — Mobiles for Mobility

Award: Graphite Pencil

giffgaff / 2022

There are 10 million amputees worldwide, but not everyone can afford a prosthesis.

Mobiles for mobility is a campaign that helps users donate their old phones for a good cause.

As an out of home campaign we will give UK’s statues their missing limbs back. When donating old phones on the drop off box placed under the statues, their prostheses will go back to life and interact with the donors.

Scanning the QR, users can access giffgaff’s social media, where they can keep track of the recycling process and prosthesis creation, as well as the moment the users receive their new bionic limbs.

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