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Total — £ (ex. VAT)

New Blood Entry — Local Lingos

Award: Wood Pencil

Duolingo / 2022

To motivate Duolingo users every day, we set out to create real world opportunities for language learners to practice what they ‘streak.’ By partnering with Yelp, Duolingo will further incorporate language training into the daily lives of users. With 1 in 5 small businesses being immigrant-owned, our own communities are filled with native speakers of the languages we aspire to learn. Encouraging users to speak their language of study with shop owners and employees brings neighbors together while simultaneously promoting the daily use of Duolingo. Local Lingos makes language learning more than a daily task. It inspires everyone to unite in supporting the businesses that make our communities so wonderfully diverse.

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