New Blood Entry — Diamond E-League
Award: Wood Pencil
Duolingo / 2022
Although Duolingo's daily lesson only takes a few minutes, many young people don't do it because they don't feel motivated. So we asked ourselves: What motivates them enough to invest their time?
We realized that all of them are in the same place: Esports and Twitch.
That's why we decided to use the expectation of our users to reach the Duolingo diamond league to create a worldwide competition and motivate young people to learn a new language while doing what they love the most.
