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New Blood Entry — There's No 'I' In CHVAS

Award: Wood Pencil

Chivas Regal / 2022

We know success tastes better shared, so we’ve taken the ‘I’ out of Chivas and are inviting the next generation into the whisky fold.

We’re future-proofing the world of scotch by encouraging an audience of young adults to get out with their fellow hustlers and try CHVAS any way they’d like in order to break the stigma of drinking scotch alone in the armchair.

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