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New Blood Entry — Think Different Drink Different

Award: Wood Pencil

Chivas Regal / 2022

The challenge set was to future proof Chivas Regal by creating a new product for the next generation of hustlers. Through in-depth research and a good creative process, I was able to produce something that I think works for the brief set. There were challenges of learning more about whisky and the people that drink it, however, this allowed me to understand them and deliver an accurate product concept that would work for the audience.

The result I feel creates excitement and a new look for Chivas Regal and its new product launch. I have considered the look of the product, the taste, and the sustainability of it as this is needed when considering the future of a brand. Overall, I believe this new rebrand and product design has the potential to future proof Chivas Regal.

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