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New Blood Entry — Around the World of Audible

Award: Wood Pencil

Audible / 2022

Whilst Audible adverts are filled with a spirit of adventure and exploration, the copy on the website and app does not embody this. As such we have created a new tone of voice guide that is centred around the world of Audible. Audible offers the opportunity for many great things; exploration, adventure and escape. Above all else, it gives you chance to live all the lives you don’t have time to live. Our tone of voice guide gives copywriters and creatives an insight into how to write for Audible in a new and exciting way to get customers excited for their Audible adventure.

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