New Blood Entry — Spotify Ear2Ear
Award: Yellow Pencil
Spotify Design / 2021
Algorithms help us filter the content we consume, but when it comes to discovering new music or podcasts, Spotify recommendations can feel limited because they are based on what we already listen to.
The good old word of mouth has always helped us discover new inspiration because it carries people's own personal experience.
This is why we developed a new feature within the Spotify app that brings people together by sharing meaningful audio recommendations.
What did the judges have to say?
"This idea really ticked amplifying social for Spotify and helps solve a problem lots of people have when trying to find a song that fits a certain situation."
Sheetal Schofield, Associate Creative Director, Beyond
"What I loved about this is that the idea came from a very clear insight, which answered the brief perfectly, and was very rooted in the real world too. I also loved that it was based on human recommendations. It was then very well executed with confident designs and supporting video too."
Ellen Turnill Montoya, Creative Director, Anyways Creative Ltd.