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New Blood Entry — Key4Life Futures

Award: Wood Pencil

Key4Life & Landor / 2021

Key4Life Futures is a typography-led multi-media campaign that aims to show today's youth that no future is set, there is always a choice no matter their situation. The choices they make today, determine their tomorrow.

“I Won’t Cut My Future Short”

When we look into the mirror we confront ourselves. By placing large typographic shatter-proof mirrors into the urban environments where knife crime rates are higher, this campaign aims to stop youths in their tracks and asks them to confront themselves, their actions and self reflect.

Who do you want to see staring back in the mirror?

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