We created a brand refresh for Grey Poupon, taking inspiration from their French roots and starting a revolution: the Mustard Revolution. Our tongue-in-cheek identity is revolutionising mustard in American culture and taking a stand against the mustard norms. With the fast pace of modern life, time has become our biggest luxury. Our brand refresh highlights the importance of time shared with loved ones, home cooking and enjoying meals around the table in the spirit of the French. Just like a revolution, our brand identity starts in the streets, gradually taking over more cities with our bold graphics and imagery.