To give the animation the giffgaff disruptiveness, it starts of with a murderer who has to find another way to get rid of a mysterious bloodied sack after finding out that the dumpster was full. He went on to search elsewhere to get rid of it and stumbled upon the giffgaff website amongst the sea of other websites. Seen that it offers cash, he quickly went in and found the perfect match of his sack in the website. Hence the title, Dead Ringer, also, used as another way to word out ‘dead phone’, which is revealed along the recycling process. The challenge I faced was with ways to creatively show the recycling process which I tried doing resulting in the final animation.