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New Blood Entry — giffgaff full circle

Award: Wood Pencil

giffgaff / 2021

In the UK as many as 40 million unused gadgets lay going to waste in people’s homes. Selling your phone is seen as a faff and an inconvenience for many people, giffgaff full circle aims to turn that around.
Using animation, a 20 second tv advert targets the population, and educates them about the importance of recycling their old phones. The video is based around circular imagery to emphasise and replicate how a circular economy works within the phone industry.
Social media is used to further educate and tell the story of how you can recycle your phone with giffgaff.
Lastly, digital display banners will catch the attention of web browsers, whether it be to help the planet, or to just make some cash!

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