New Blood Entry — Sharing the Magic of 100 Years
Award: Graphite Pencil
Disney / 2021
Disney’s 100th anniversary should get people of all ages excited to celebrate. This is the magical brand that touched their childhood. Sadly, many young adults feel Disney has little relevance to them today.
‘Sharing the Magic of 100 Years’ transforms nostalgia into celebration by gifting unique pieces of Disney magic to everyone. This takes the form of a collectible NFT, called a Disney Moment, featuring a frame from your favourite movie. By turning old magic into new magic, Disney will be able to transform the lives of thousands of young people around the world by creating 100 creative academies in 100 countries. All thanks to the magic of Disney and the possibilities of NFT technology.
