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New Blood Entry — Celebrate Diversity

Award: Graphite Pencil

Disney / 2021

How can Disney mark their 100th anniversary in a nostalgic and meaningful way?
We believe it's a great occasion to celebrate...

Celebrate diversity.

70 percent of Gen Z believe racial equality is one of the most pressing issues.
That's why to create the campaign, we'll turn to fans. We'll ask them to reimagine the classic characters in a way that promotes diversity. So that everyone can find representation in the characters from Cinderella to Moana.
With 100 designs, we'll create a line of merchandise. From every sale, we'll give a royalty to artists and donate money to organizations against racial discrimination.
We will support our message with outdoor prints, Instagram and Tiktok ads, YouTube pre-rolls featuring artists, and updated Disney+ movie covers.

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