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New Blood Entry — Offline Dating

Award: Wood Pencil

Coors Light / 2021

Dating apps have become a form of social media - young adults spend 10 hours a week on them. But only 50% have ever arranged a date in real life, despite hundreds of matches.

And if first dates weren’t anxiety-inducing enough already, many singles now lack confidence for IRL dating in a post-pandemic world.

Introducing Coors Light Offline Dating, in partnership with Hinge. The digital campaign that turns swiping procrastination into in-person flirtation.

By gifting matches with half a code each to unlock a free beer at one of our Date Spots, and creating digital beer mats that help keep conversation light - we become ‘The Official Beer Of Chill Dates’.

Turning up the heat on chill time, and creating refresh moments to share.

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