New Blood Entry — Out West

Out West gave a unique opportunity to create eye-catching work for the Audible Library, and to utilise public space for an engaging advertising campaign. Using objects from classic Western films, and typography inspired by American Frontier signage, a pattern is created that draws the viewers eye form one object to the next; communicating the Out West theme of true crime and mystery. These pattern components can be endlessly re-organised for different formats, from train station posters to the sides of buses, whilst retaining that message. And QR codes allow the viewer to interact directly, keeping Audible present in each part of the campaign. Overall, Out West represents the Western genre completely, and a skull in a cowboy hat will always be striking.