New Blood Entry — Uncover the Old West

The Audible Original podcast, Old West, is not just about telling the stories everyone knows, but uncovering tales not heard before.

The podcast identity emphasises the uncovering of hidden narratives behind images by utilising archival pictures from the American Frontier to create new letterforms.

Utilising the innovative technologies of photochromic ink, scratch-off ink and exploiting the digital format to the fullest, the identify uses distinctive ways to uncover narrative letterforms to highlight the uncovering of new tales in the Old West podcast.