The Dap is a symbol of black solidarity. It’s a form of recognition, of unity and respect.
AND you give Dap with your hands, one of the main sites of skin cancer for black people.
From handshake to skin cancer diagnosis tool: The Dap Check.
A 10-step Dap, based on the way doctors perform hand exams, that serves both as a greeting between POC and as a skin cancer check on all 4 hands involved.
Because the best way to fight a problem that’s inherently black, is with a gesture that’s authentically black.
What did the judges have to say?
"The Dap Check is one of those little but brilliant ideas that can have a huge impact. Amazingly simple."Josie Tucker, Creative Director, Adapt