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New Blood Entry — Simple Cycle

Award: Graphite Pencil

VBAT Superunion / 2020

Simple Cycle is a unique bike hire scheme. The idea is simple; you ride, you power, you sip. It’s a scheme that offers something nobody else has, an authentic taste of London.

By partnering up with local businesses, the brand maintains fresh and exciting, encouraging our users to travel out of their bubble and explore a city with many faces. Here for Londoners to be more Londoner and visitors to be more explorer.

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