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New Blood Entry — Go-To Cycles

Award: Wood Pencil

VBAT Superunion / 2020

Most city bike-hire schemes are uninspiring and often share no relationship with the city they're based in. Barcelona's unique superblocks prohibit through traffic, opening up the streets to cyclists and making Barcelona a city made for cycling. Introducing Go-To Cycles. The bike-hire scheme that allows you to explore everything the diverse city of Barcelona has to offer. With a logo inspired by the superblocks and grid system, Go-To Cycles is a brand that lives seamlessly within the city. Vibrant docking stations at the end of each block and an easy-to-use app will make Barcelona your Go-To city for exploration!

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