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New Blood Entry — LEGO BY NATURE

Award: Wood Pencil

The LEGO Group / 2020

Urban planning, pollution, architecture and industrial design are all complicit in wiping out other species on this planet.
All 20 species on the list of “common birds in decline” halved in population since 1970’s.

Birds and insects play a vital role in nature; they pollinate plants, disperse seeds, and remove rotting flesh. The future of wildlife is intertwined with our own.

Our campaign, LEGO by Nature,
Is to encourage teenagers to use their old childhood LEGO bricks to build nests and feeders for birds and insects to sustain urban wildlife.

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