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New Blood Entry — Free Trial Book

Award: Wood Pencil

Penguin / 2020

Our challenge was to highten the reading experience for young people with Penguin books and to design a product, that enhances the audience’s experience with the books. 


We noticed that young people mostly try to get content for free or via the subscription. 


So we asked ourselves a question - how can a Penguin create something similar, and at the same time absolutely different. 

We could come up with a service with books on a subscription, but it isn’t fun. 



What is fun is to give young people the opportunity to never stop their free trials, but under a number of conditions. So the Free Trial Book was born. A reading app that works like a free trial subscription and opens up new fragments daily, but only if you invest time in it

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