New Blood Entry — Support The Girls
Award: Yellow Pencil
Nike / 2020
Nike+ membership is a great community for sport and fitness lovers. But most 14-19-year-old girls aren’t into sports. In fact, by the end of puberty, 64% of girls have quit. So to get Nike+ on their radar, we had to tackle that problem. Loads of UK teens (like, 90%!) blamed their boobs for ending their love of sports. So we designed a Nike+ exclusive sports bra, especially for their bodies. With more of them tuning in, the community could become the home of our Support The Girls club, a place for girls to hang out and cheer each other on, with inspiring content and fun events all over London..
