Martini’s Inner Circle connects people by connecting circles; using the #letsmaketime. These circles are the iconic Martini red, dotted across cities as anamorphic illusions, encouraging people to go outside, discover circles and connect them using an app. Following the clues, the ultimate invitation to Martini’s Escapism Room is unlocked. Inside this exclusive social circle, fun brand extensions encourage togetherness through the tool of connecting the circles, whether it be across menus or coasters. The room ignites all the senses from the smell to the taste of Fiero. Ultimately celebrating Aperitivo time, and the importance of quality time spent together.