New Blood Entry — Passionate about what's inside
Award: Yellow Pencil
Intel / 2020
A girl born today has a 50% chance of living to 100. And grandpa is just as likely to be found on Facebook as your friend from college. Ultimately, a lot of the stereotypes for old age just don’t fit anymore. Unfortunately, when it comes to tech, brands still talk to over 65s like they’re old and out of touch. These brands may miss out on engaging with the age group as well-experienced consumers. But Intel won’t.
