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New Blood Entry — Look for Intel

Award: Wood Pencil

Intel / 2020

To help consumers fight the overwhelming experience of buying a PC, Intel is collaborating with museums to create digital exhibitions to raise awareness on our prevalence in much more than the PC industry. By showing our importance in various industries and by telling real stories about how we are helping Conserve Cultural Heritage, Fight the Virus, Make Sustainable Energies Smarter and Revolutionise Sports, consumers will feel obliged to trust a technology that is already universally trusted to be used in their personal computers. In fact, they will start to actively look for Intel in their future PC and Laptop purchases.

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