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New Blood Entry — Intel Home

Award: Wood Pencil

Intel / 2020

I was searching for a way to emphasise the importance of the processor's job, and at the same time relate to this frustration of looking for a new computer as a person in the target market. I decided to use the metaphor of running a household, which is something typically unique to seniority that is equally stressful, nuanced and underrepresented.

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