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New Blood Entry — Exploring our Global Village

Award: Graphite Pencil

HSBC / 2020

We have created an animation for walkway screens that visualizes HSBC’s five underlying pillars of human prosperity in action.

The animated poster is also an interactive map that would be placed in the airport’s gates. Through a free augmented reality app, airport user's will have the opportunity to spend time roaming the virtual world that will be coming to life on their phones, discovering how HSBC is finding prosperity through exploration.

The campaign “Exploring our Global village” would also be shown as an airport tunnel poster.

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