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New Blood Entry — Together we Thrive

Award: Yellow Pencil

HSBC / 2020

This campaign embraces the range of different people that all come together in the airport environment, highlighting the power of connected community that underpins each of HSBC’s brand values.
The 5 key values of sport, sustainability, diversity, commerce and education have been turned into a series of mosaic tiles, which slowly join together across the airport journey. As the customer reaches the jet bridge, all the characters and elements of mosaic that have been encountered across with the airport journey come together to reveal an energetic and thriving community facilitated by HSBC banking.

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