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New Blood Entry — Together we thrive

Award: Wood Pencil

HSBC / 2020

The challenge was to bring to life HSBC’s brand promise ‘Together we thrive’ through an illustrated airport campaign.

HSBC is so much more than your ordinary bank. It’s a global institution that aspires to make the world a better place for all. Thus, HSBC’s social responsibility activities and sustainable initiatives are at the core of this solution.

The solution is a compilation of connected illustrations highlighting the many ways HSBC is influencing the world in a positive way through their 5 pillars. The illustration is vector-based to maintain a corporate look, while the motifs are friendly in order to appeal to a wide audience.

The campaign creates awareness of HSBC's work in an exciting and interactive way by letting viewers explore and be inspired.

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