New Blood Entry — Together we thrive

The challenge was to bring to life HSBC’s brand promise ‘Together we thrive’ through an illustrated airport campaign.

HSBC is so much more than your ordinary bank. It’s a global institution that aspires to make the world a better place for all. Thus, HSBC’s social responsibility activities and sustainable initiatives are at the core of this solution.

The solution is a compilation of connected illustrations highlighting the many ways HSBC is influencing the world in a positive way through their 5 pillars. The illustration is vector-based to maintain a corporate look, while the motifs are friendly in order to appeal to a wide audience.

The campaign creates awareness of HSBC's work in an exciting and interactive way by letting viewers explore and be inspired.